Park Plaza is located at the center of Lafayette at the North end of Mt. Diablo Boulevard between the Lafayette Library and La Fiesta Square, positioned to serve the distinctive and affluent communities of Lafayette, Orinda and Moraga. This trade area, commonly known as Lamorinda has a population of approximately 61,687 with an average household income of over $159,213.

Park Plaza is the historic, geographic and symbolic center of Lafayette and is the destination of many Downtown Lafayette community events such as the city's thriving Farmers Market and Concert Series.

As the historical heart of Downtown Lafayette, Park Plaza Shops offers retailers an incredible opportunity to benefit from the exposure to Lafayette's busiest intersection at Moraga Road and Mt. Diablo Boulevard as well as the park's source of heavy foot traffic

The park's heritage, pleasant natural setting, and active daytime population complement the retail space and neighboring city landmarks. Daytime population within five minutes of the site is approximately 16,890.