The Lafayette Clocktower is located on Mt. Diablo Boulevard between Lafayette Mercantile and La Fiesta Square to serve the distinctive and affluent communities of Lafayette, Orinda, and Moraga. This trade area, commonly known as Lamorinda, has a population of approximately 61,687 with an average household income of over $159,213.00.

At-grade parking spaces make the Lafayette Clocktower among the most convenient places in Lafayette's central business district.

Lafayette's accessible location along Highway 24, the East Bay's major east/west traffic artery, contributes to the Lafayette Clocktower's significant drawing power. Traffic counts along Highway 24 exceed 166,000 cars per day.

The Clocktower office space, as well as the many surrounding office spaces, provides an active daytime population that complements the retail space, creating an additional built-in daytime population. Daytime population within five minutes of the site is 16,890.