In addition to its traditional leasing, management, and redevelopment activities, Main Street Property Services also provides specialized consulting services to municipalities. These services are focused on upgrading underperforming retail trade areas that lack a critical mass of quality retail. This is done through the creation of a new project or trade area identity while being sure to maintain the City's objectives and best interests in mind. This new identity is then used to attract the highest quality retail tenants possible. Through project positioning, aggressive marketing campaigns, public relations, and proper tenant evaluation, Main Street Property Services has developed a successful track record in attracting quality retailers that ensure a project or trade area's long-term success.

Main Street Property Services includes the following in its scope of municipality consulting services to insure the highest level of success for retail tenants:

• Application of shopping center business principles and practices to retail streets and districts.

• Education of property owners, government officials, retailers, and restaurants on the benefits of adhering to a retail business plan.

• Development of a merchandising plan and prospective tenant list specific to each project/trade area's potential and position.

• Recruitment of restaurants and retailers appropriate for the project/trade area's location and status.

• Coordination of all forms of project/trade area marketing; including consumer marketing to enforce the image and perception established for the project.

Main Street Property Services has provided some or all of the above services to the City of Emeryville and the City of Fremont. These types of services frequently act as the revitalization catalyst to improve the quality of retail tenancy, not only in the subject project/trade area, but also in surrounding retail properties. The result is typically enhanced retail property values throughout the subject area together with a noticeable increase in citywide retail sales and corresponding tax revenue.