16.4 million visitors came to Fisherman’s Wharf in 2017 (not including locals). This is a 23% increase from the amount of visitors in 2014. The percentage of San Francisco tourists who visit Fisherman’s Wharf has increased from 54% to 65%. Reputation as the most popular neighborhood destination in San Francisco for travelers. Large capital investments in the neighborhood. Diversity of experiences available for visitors. “Something for Everyone” Popular area for sightseeing and dining.